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— branding, advertising, packaging

Bello is a personal branding project I completed over the course of two weeks. I was deeply inspired by Neoclassical design principles and European fine art, which influenced me to blend craftsmanship with indulgence. The brand positions chocolate as a cultural and aesthetic experience, comparable to art, architecture, and classical sculpture.

Deliverables:

• Developed a conceptual brand identity with an advertising campaign

• Created professional mockups, advertising materials, and campaign-ready visuals

• Designed die-cut layouts and print-ready templates for production

• Planned and followed a structured design schedule to maintain workflow efficiency and meet all project deadlines

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Skills:

• Designed in Adobe Creative Suite (Illustrator & Photoshop)

• Delivered in various formats: AI, PNG and PDF